We're just going to start

What is product development?

In the practice of product development we often see, especially with starters, that they simply start. While a pragmatic attitude is not wrong, it must be said that developing a product is too complex to tackle without a plan. In this article a number of reasons why and a number of tips on how to get started.

Productontwikkeling

Why can't you just start?

  • For every product there are requirements that it must meet and these must be geared to the market, the users and the legal requirements. If you have to go back to the drawing board because your product does not meet the requirements for use in hospitals, this not only costs time and money, but possibly also image!
  • In product development you always have to deal with risks and you don't want to encounter them in the last part of the development, but you want to tackle them early. This is not only a technical feasibility issue but also a financial one. If you are looking for external financing, you will be asked about this. Financiers do not like risks, they must at least be known and, if possible, calculated.
  • If the product has to be made in series at a later date, it is essential to take the manufacturability into account from the start. It's very frustrating to knock on the door of series production companies with your prototype and be told that it's not possible or is going to be way too expensive.
  • During the development there is always a progressive insight. This is good but it must be used consciously. Advancing insight can speed up progress but also slow it down considerably. It happens too often that products do not even make it to the market because of this. It can always be nicer and better, but knocking on the door of your financier because you missed another deadline thanks to your own "improvements" can cost you a considerable share of your company.
  • Many parties are often involved in product development, from financier, designer and production to users. Going under time pressure to look for sources when you experience that you need them often leads to wrong choices and slows down development. It really works very efficiently if you have the right batches ready when you need them. It saves time and money . † † and frustration.

How do you make a product development plan?

Do you have to write thick reports and plans and spend a lot of time on project management?

The answer is: no. This is certainly not necessary for developments of a limited size. However, a project-based approach is necessary. The easiest way is to write a simple project plan. This plan is then used to direct and coordinate the project with the parties involved. In the remainder of this article a possible content of such a plan with a short description.

 

  1. Introduction
    Short introduction to the project and background
  2. Project goal, result and scope
    The goals to be achieved with the product (for example, new market penetration). The result that should be there at the end of the project (prototype, zero series, user manual, technical documentation….) Finally, it is good to describe the scope. In this you describe what does not belong, you define the project!
  3. business case,
    This is not always necessary if the goal and result are well defined, but it can be very useful as a frame of reference when making decisions in the project. And of course the business case is essential when obtaining external financing.
  4. Technical description
    A short global description of what needs to be made and what the current state of the art is (how far is it already..). Also the most important specifications can be listed here.
  5. Product roadmap
    Realizing all specifications in one go is often very difficult and certainly not always necessary. If you are already thinking about a first version and further additions, options or variants, you make the development much more manageable. In addition, you can also easily refer to the next version during the project, newly created requirements.
  6. phasing
    Divide the project into phases and briefly describe for each phase the goal and the results that must be achieved in the phase before moving on to the next phase. A possible phasing is: Feasibility, concept, design, production preparation, however, some iterations may also be required.
  7. Work package layout (work breakdown structure)
    A work package classification or 'work breakdown structure' breaks the total work into parts. For example, a division into modules: Lighting, engine, dashboard, etc. or by discipline: Mechanics, Electronics, Software. The parts can of course also be subdivided again. You then get a series of work packages that you can clearly define and for which you can make someone responsible. The work packages usually run through all phases.
  8. Risks
    Write down every risk you can think of. As a result, you are at least aware of it and you can also think about possible fall back scenarios. This also gives a solid impression to the sponsor of the project and makes it possible to include budget in money and time for solving possible risks.
  9. Schedule
    Make a schedule based on the phasing and work breakdown structure and do not forget to indicate dependencies between the activities.
  10. Organization
    In this chapter you can explain the project organization and all roles of persons and companies. Make a clear table with persons and responsibilities!
  11. communication plan
    write down which reports are made and with what frequency. If necessary, also make agreements about the storage of project information
  12. Quality plan
    If there are quality procedures that need to be taken into account, they can be written down here.
  13. Cost
    Make a sound estimate of all costs, taking into account setbacks

 

If the project is really small, make at least one A4 with: Goal, result, schedule and costs, this is really the minimum.

 

Having a plan should now also lead to using it. Do not adjust the plan every week, but try to adjust to stay within the plan. It is best to adjust the plan with a threshold (approval by management and/or client) so that this is not done lightly.

 

And then… let's get started!

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What can we do for you?

R2PRO has its own Rapid prototyping machines, suppliers and the knowledge to quickly make a prototype. Do you have an innovative new idea? Or are you just running into a problem? Challenge us! Contact us quickly to see what we can do for you!
Operations@r2pro.nl
+31(0)85 06 06 227

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